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How does Fergal Downes define affiliate marketing?
Fergal Downes defines affiliate marketing as a performance-based business model where an individual (the affiliate) earns a commission by promoting someone else’s product or service. Essentially, an affiliate marketer promotes products from other companies or creators, and when a customer makes a purchase through their unique affiliate link, the affiliate earns a percentage of the sale.
In Fergal’s view, affiliate marketing is an attractive business model because it allows individuals to generate income without the need to create their own products, deal with customer service, or handle inventory. Affiliates simply focus on promoting products, driving traffic to the vendor’s sales pages, and generating sales.
Fergal emphasizes the flexibility and scalability of affiliate marketing. He often highlights how people can start with minimal investment and work from anywhere, making it an ideal option for those looking to build an online business with relatively low risk. He also teaches that success in affiliate marketing requires a strategic approach, which includes choosing the right products to promote, building an engaged audience, driving targeted traffic, and using effective marketing tactics like email campaigns, content creation, and paid ads.
In summary, Fergal Downes defines affiliate marketing as a simple yet powerful business model that allows individuals to earn passive income by leveraging other people’s products and marketing efforts.
