How does John Crestani attract new clients?

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John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.

John Crestani uses a variety of strategies to attract new clients to his affiliate marketing courses and programs, focusing on high-traffic platforms, targeted marketing, and engaging content. Below are some of the key tactics he employs:

1. Paid Advertising (Facebook, Google, YouTube):

Targeted Paid Ads: One of the main ways John Crestani attracts new clients is through paid advertising on platforms like Facebook, Google, and YouTube. He runs ads that promote his affiliate marketing courses, specifically the Super Affiliate System, targeting individuals interested in online business, marketing, and entrepreneurship. These ads are designed to attract both beginners and experienced marketers who are looking for ways to generate passive income.
Lead Magnets: John offers free webinars or free training as lead magnets in his ads. These lead magnets serve as an entry point, where potential clients can sign up to learn more about affiliate marketing. From there, he encourages them to join his paid programs.
Retargeting Ads: Crestani also uses retargeting ads to engage visitors who interacted with his ads or landing pages but didn’t convert. These ads remind them about his offers, increasing the chances of converting them into paying clients.

2. Free Webinars and Training Sessions:

Educational Webinars: John regularly offers free webinars or training sessions that provide valuable insights into affiliate marketing. During these webinars, he typically shares a step-by-step blueprint for building a successful affiliate marketing business. He uses these sessions to showcase his expertise and pitch his Super Affiliate System at the end.
Free Content to Build Trust: These free webinars serve not only as a tool to generate leads but also as a way to build trust with potential clients. By providing value upfront, John demonstrates his knowledge and authority in the field, encouraging participants to invest in his courses to learn more.

3. Social Media Presence:

YouTube and Social Media Marketing: John is active on YouTube, where he shares free content about affiliate marketing, digital marketing, and personal development. These videos often include tips, success stories, and information about his courses. His YouTube channel serves as a valuable source of content for attracting new clients.
Engagement on Facebook, Instagram, and Other Platforms: Besides YouTube, John also promotes his brand on platforms like Facebook, Instagram, and LinkedIn, where he posts content to engage his audience. He regularly shares updates, success stories from his students, and motivational content to keep his followers engaged and interested in his offerings.

4. Affiliate Marketing and Partnerships:

Affiliate Program for His Courses: John Crestani promotes his own affiliate program to attract new clients through existing affiliates. By allowing others to promote his courses, he leverages a wide network of affiliates to attract new students who are interested in learning affiliate marketing from him.
Collaborations and Partnerships: John collaborates with other influential figures in the online business and marketing space. By partnering with other content creators and entrepreneurs, he can tap into new audiences and attract clients who are already interested in digital marketing or online business.

5. Social Proof and Testimonials:

Success Stories: John uses student testimonials and success stories to build trust and demonstrate that his systems work. He often features case studies of students who have succeeded in affiliate marketing after taking his courses. These stories are shared across various platforms, including his website, social media, and during webinars, as a way to attract potential clients by showing real-world results.
Case Studies and Results: By showcasing the results that his students have achieved, John creates social proof that encourages others to enroll in his courses. The success stories are a powerful tool for attracting individuals who are skeptical about the potential of affiliate marketing.

6. Content Marketing (Blogs and Articles):

Educational Blog Posts: John has a blog on his website where he shares detailed articles, guides, and other resources related to affiliate marketing. His content covers a wide range of topics, from beginner tips to advanced strategies. These blog posts help improve SEO (search engine optimization) and attract organic traffic from people searching for information about affiliate marketing.
SEO: By optimizing his website and content for search engines, Crestani ensures that his educational articles rank for relevant keywords, attracting individuals who are interested in affiliate marketing and digital entrepreneurship.

7. Building an Email List:

Email Marketing Campaigns: Through his paid ads, webinars, and other lead-generation strategies, John builds a large email list of interested prospects. Once someone subscribes to his email list, he nurtures them with a series of emails offering value and insights on affiliate marketing, as well as promoting his courses and programs.
Engaging Email Sequences: Crestani uses email marketing sequences to engage with his list, build relationships, and eventually encourage subscribers to enroll in his paid programs. His emails typically provide value through tips, updates, and promotional offers.

8. Leveraging Testimonials from High-Profile Influencers:

Influencer Endorsements: John has been known to attract clients through endorsements and testimonials from high-profile figures in the digital marketing space. These influencers may promote his system or courses on their platforms, lending credibility and attracting their audience to Crestani’s offers.
Affiliate Success Stories: Highlighting the success of well-known affiliates who promote his system or have gone through his course can further build trust and entice potential clients.

9. Creating an Irresistible Offer:

Limited-Time Offers and Bonuses: To encourage quick action, John often uses limited-time offers, discounts, or bonus packages that are available only for those who sign up for his program during a specific window. These incentives create urgency and push people to make a decision faster.
Free Trials or Previews: John sometimes offers free trials or limited-access versions of his courses so that potential clients can experience his content firsthand before committing to a full purchase. This approach allows them to see the value of his teaching style and content before investing in his more comprehensive programs.

10. Building a Community:

Private Facebook Groups: To create a sense of community, John offers access to exclusive Facebook groups for students enrolled in his courses. This allows prospective clients to see the type of support, networking, and knowledge-sharing that will be available to them once they sign up.
Live Q&A Sessions: John frequently hosts live Q&A sessions where he answers questions from potential clients and current students. These sessions give people a chance to interact with him directly, ask questions about his courses, and get a taste of the value they would receive by joining his programs.

Summary of John Crestani’s Client Attraction Strategies:

Paid Ads (Facebook, Google, YouTube) to drive targeted traffic.
Free webinars and training to educate and attract leads.
Social media presence on YouTube, Facebook, and Instagram to build an audience.
Affiliate marketing and partnerships to expand reach.
Using testimonials and social proof to build trust.
Content marketing (blogs and SEO) to attract organic traffic.
Email marketing to nurture leads and build a relationship with potential clients.
Influencer endorsements and affiliate success stories to increase credibility.
Irresistible offers (limited-time bonuses and discounts) to create urgency.
Building a community through Facebook groups and live sessions for engagement.

These combined strategies create a comprehensive funnel that attracts new clients, nurtures them, and converts them into paying customers.

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