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John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
How has John Crestani marketed his online courses?
John Crestani has marketed his online courses, particularly “The Super Affiliate System”, using a variety of digital marketing strategies, leveraging both organic and paid methods to reach a large audience. His marketing approach is designed to build credibility, create urgency, and generate leads for his training programs. Here are some of the key tactics he has used:
1. Webinars and Free Training:
- Free Webinars: One of the most common methods John Crestani uses to market his courses is through webinars. He offers free, value-packed webinars where he provides useful information about affiliate marketing. These webinars serve as both educational tools and marketing funnels, as they often end with a pitch for his paid courses.
- High-Value Content: In these webinars, Crestani shares his knowledge and insights into affiliate marketing, including how to drive traffic, optimize ads, and generate income. The goal is to show potential students the value of his training, encouraging them to sign up for his paid courses.
- Urgency and Limited-Time Offers: At the end of the webinars, Crestani typically presents limited-time offers or special bonuses to encourage viewers to take action immediately, such as discounted prices or additional coaching.
2. YouTube and Social Media:
- YouTube: Crestani has built a large following on YouTube, where he shares free content related to affiliate marketing, entrepreneurship, and online business. He often creates tutorials, case studies, and success stories, all while subtly promoting his courses. His YouTube videos help build trust and provide value, which can lead viewers to sign up for his training programs.
- Social Media: He also uses other social media platforms, such as Facebook, Instagram, and TikTok, to reach a broader audience. These platforms are used for sharing success stories, promotional content, and snippets from his webinars and courses.
3. Paid Advertising:
- Paid Ads (Facebook and Google): Crestani heavily utilizes paid advertising, particularly Facebook Ads and Google Ads, to drive targeted traffic to his landing pages, webinars, and sales funnels. His paid ads often feature free training offers, case studies, or testimonials from students who have successfully completed his course.
- Targeting Specific Audiences: He uses advanced targeting strategies to reach individuals interested in entrepreneurship, online business, digital marketing, and affiliate marketing. This allows him to focus his advertising budget on high-potential prospects.
4. Affiliate and Partner Marketing:
- Affiliate Program for His Course: Crestani also uses affiliate marketing to promote his courses. He allows other marketers and influencers to promote his courses for a commission, expanding his reach without having to personally manage every marketing channel. This helps him leverage the audiences of others to drive more sales.
- Joint Ventures: Crestani has partnered with other marketers and online business figures to co-promote his course to wider audiences, sometimes using joint webinars or joint advertising campaigns to drive course sales.
5. Email Marketing:
- Email Sequences: Crestani builds email lists through his free offers (like webinars, guides, and resources) and uses email marketing to nurture those leads. His email campaigns typically provide additional valuable content, testimonials, success stories, and limited-time offers to encourage conversions into his paid courses.
- Follow-Up Campaigns: He sends follow-up emails to those who have shown interest but haven’t yet made a purchase, often including incentives like discounts or bonuses to push them toward signing up.
6. Building Credibility and Authority:
- Social Proof: Crestani uses testimonials and success stories from students who have used his courses to generate sales. These testimonials are featured on his sales pages, in his webinars, and across his social media channels. This helps build trust and credibility with potential customers.
- Case Studies: He often shares real-life case studies of how individuals have used his strategies to earn money through affiliate marketing, showcasing the results that students can expect by following his methods.
7. Sales Funnels and Lead Magnets:
- Lead Magnets: Crestani uses lead magnets such as free ebooks, reports, or short video training to attract leads. These lead magnets serve as entry points for potential customers, guiding them into his sales funnel.
- Optimized Sales Funnels: Once leads are captured, they enter a sales funnel, where they receive additional content, educational materials, and promotional offers. The goal of this funnel is to nurture leads and guide them toward purchasing his paid courses.
8. Affiliate and Coaching Programs:
- Coaching Upsells: In addition to his main affiliate marketing course, Crestani offers coaching programs and more advanced training as upsells. He markets these higher-tier offers to students who have completed his basic training and want more personalized help in scaling their affiliate marketing business.
Summary:
John Crestani markets his online courses through a combination of webinars, paid advertising, social media, affiliate marketing, and email marketing. By offering free value through educational content, using social proof and testimonials, and employing sales funnels, he has built a successful strategy for attracting, nurturing, and converting leads into paying customers for his affiliate marketing training programs. His marketing efforts focus on building trust, providing value, and creating urgency to drive course sign-ups.
