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John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
What platforms does John Crestani use for promoting his business?
John Crestani uses a variety of platforms to promote his business, especially his affiliate marketing courses and digital products. His promotional strategy leverages both organic and paid channels to reach his target audience. Here are the key platforms he utilizes:
1. YouTube:
- Content Creation: John Crestani has a YouTube channel where he shares educational videos about affiliate marketing, online business, and digital marketing. He provides valuable tips, tutorials, case studies, and success stories, all while subtly promoting his courses.
- YouTube Ads: In addition to organic content, Crestani uses YouTube Ads to drive traffic to his webinars or sales pages, targeting users who are interested in affiliate marketing and online business.
2. Facebook:
- Organic Posting: Crestani uses Facebook to engage with his audience through posts, videos, and live streams. He shares content related to entrepreneurship, affiliate marketing, and success stories.
- Facebook Ads: He heavily uses Facebook Ads to drive targeted traffic to his landing pages, webinars, and sales funnels. With Facebook’s powerful targeting options, Crestani can focus on reaching potential students who are interested in affiliate marketing and online business opportunities.
3. Instagram:
- Engagement and Branding: On Instagram, Crestani posts motivational content, success stories, and snippets from his training programs. Instagram’s visual nature is perfect for sharing inspirational messages, behind-the-scenes content, and user testimonials.
- Instagram Ads: Crestani also runs Instagram Ads as part of his paid advertising strategy, targeting users interested in affiliate marketing and digital entrepreneurship.
4. TikTok:
- Short-Form Content: John Crestani has tapped into TikTok to create engaging, short-form videos that provide quick tips and snippets of advice on affiliate marketing. TikTok’s viral nature allows him to reach a younger, tech-savvy audience.
- TikTok Ads: He may also run TikTok Ads to drive traffic to his free training webinars or other promotional offers.
5. Google:
- Google Ads: Crestani uses Google Ads to target people actively searching for information on affiliate marketing, online business, and ways to make money online. Through targeted search ads, he directs users to his landing pages, webinars, or sales funnels.
- YouTube Ads: Google Ads also allow him to advertise on YouTube, reaching people who consume content related to business, entrepreneurship, and digital marketing.
6. Email Marketing:
- Email Lists: Crestani collects leads through his various free offerings (webinars, lead magnets, etc.) and nurtures them with email marketing. He sends follow-up emails with valuable content, testimonials, and sales offers to encourage conversions.
- Automation and Funnels: He uses automated email sequences to guide leads through a sales funnel, eventually converting them into customers for his paid courses and coaching.
7. Webinars:
- Live Webinars: One of the primary methods Crestani uses to promote his courses is through live webinars. These webinars offer free, high-value content on affiliate marketing and include a pitch for his paid training programs at the end.
- Automated Webinars: Crestani also runs automated webinars for people who missed the live version, ensuring a steady stream of leads and sales without having to be present for every session.
8. Affiliate Marketing:
- Affiliate Program: Crestani runs an affiliate program where other marketers promote his courses in exchange for a commission on sales. This helps expand his reach by leveraging the networks and audiences of other affiliate marketers.
- Partnerships and Collaborations: He also partners with influencers and affiliate marketers to co-promote his courses through joint webinars, email promotions, or social media shoutouts.
9. LinkedIn:
- Professional Networking: While not his primary platform, Crestani also uses LinkedIn to connect with professionals interested in affiliate marketing and digital entrepreneurship. He shares insights, articles, and occasionally promotes his courses through LinkedIn posts or private messaging.
10. Sales Funnels and Landing Pages:
- Landing Pages: Crestani uses custom landing pages for different offers, such as free webinars, guides, and his paid affiliate marketing course. These pages are optimized for conversions, guiding visitors to take action.
- Sales Funnels: He has a well-structured sales funnel designed to capture leads through free offers (like ebooks, training, or webinars) and then nurture those leads until they are ready to purchase his course.
Summary:
John Crestani promotes his business across a wide range of platforms to build his personal brand and market his courses. His main platforms include YouTube, Facebook, Instagram, TikTok, Google Ads, and email marketing. He combines organic content with paid advertising to drive targeted traffic to his webinars, landing pages, and sales funnels. Additionally, he leverages affiliate marketing and partnerships to extend his reach further. His cross-platform strategy helps him engage with a wide audience, build trust, and convert leads into paying customers.
