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How can affiliates use product images from Amazon?
Affiliates can use product images from Amazon in their marketing materials to enhance their content, drive engagement, and increase conversions. However, Amazon has specific rules regarding the usage of product images, and affiliates must follow these guidelines to stay compliant with the Amazon Associates Program.
Best Practices for Using Amazon Product Images
- Use Amazon’s Provided Tools for Image Usage
Amazon offers tools like SiteStripe to affiliates, which makes it easy to get affiliate links, product images, and banners. This is the preferred and compliant method for affiliates to get images because Amazon automatically ensures the images are in the proper format and include your affiliate tracking ID.- SiteStripe Tool: After logging into your Amazon Associates account, you can use SiteStripe to generate product links and access images for the products you want to promote. The images will automatically be formatted for use and linked to your affiliate account.
- Follow Amazon’s Image Usage Guidelines Amazon has strict image usage policies to protect the quality of their content and the user experience. Affiliates must adhere to these guidelines to avoid violating Amazon’s terms:
- Size and Quality: Amazon product images must be displayed in their original quality and size. Do not alter the images by resizing them or adding watermarks or other overlays.
- No Modifications: You cannot modify the product images in any way (e.g., changing the color or adding text) unless explicitly allowed by Amazon. You can only use the official product images as provided by Amazon.
- No Downloading: While Amazon allows affiliates to use product images, they don’t want you to download them directly to your server. You should instead use the image code provided by Amazon or SiteStripe to embed the images directly from Amazon’s servers.
- Embed Images Using Affiliate Links Amazon provides affiliates with the HTML code to embed product images directly into their content. When you use the SiteStripe tool, you can generate a code that includes both the image and your affiliate link, which you can then paste into your website content.
- Example: If you want to promote a book, you can embed an image of the book along with a clickable affiliate link that directs users to Amazon. When they click the image, they’ll be taken to the product page, and if they make a purchase, you’ll earn a commission.
- Use Product Images in Reviews and Comparisons
- Product Reviews: When writing product reviews, including high-quality product images can make your review more engaging and credible. You can show readers exactly what the product looks like, which increases trust and boosts conversions.
- Product Comparisons: In product comparison posts, display the images of the products being compared side by side. This makes it easy for users to visually understand the differences between products.
- Place Images Where They Add Value Don’t just use product images for decoration. Ensure that images are relevant and placed within the context of your content:
- Place them near product descriptions, where they reinforce the written content.
- Use them in blog posts, landing pages, and product recommendation lists.
- Optimize placement: Images should be placed where users will notice them, such as above the fold, near important CTAs (calls-to-action), or in the middle of reviews and tutorials.
- Comply with Amazon’s Restrictions on Images in Emails
- Amazon does not allow product images to be included in emails that promote affiliate links. However, you can use images in blog posts, landing pages, and social media.
- If you include Amazon affiliate links in your email newsletters, make sure the product images are hosted on your website or other compliant locations, not directly from Amazon.
- Use Banners and Widgets (When Appropriate) In addition to individual product images, Amazon also offers banners and widgets that affiliates can embed in their websites. These are often used for seasonal promotions, such as Amazon Prime Day or Black Friday deals.
- These banners and widgets are designed to promote specific product categories or promotions, and they are automatically updated with the latest offers from Amazon.
- Respect Copyrights While Amazon gives affiliates permission to use product images from its site, these images are copyrighted, so you must follow Amazon’s rules. Do not use Amazon product images for any unauthorized use, such as creating fake products or misrepresenting the product.
How to Get Amazon Product Images
- Via SiteStripe:
- When logged into your Amazon Associates account, SiteStripe will appear at the top of your browser.
- After selecting a product, click on the “Image” option in SiteStripe to generate the HTML code for the product image.
- The HTML code includes the image and your affiliate link, so you can easily copy and paste it into your website.
- Amazon Product Links:
- If you are promoting a product and want to grab an image, simply navigate to the product page on Amazon.
- Use the “Get Link” option to generate the code that includes product images, descriptions, and affiliate tracking IDs.
Summary of Best Practices for Using Amazon Product Images:
- Use SiteStripe to grab images and ensure compliance with Amazon’s policies.
- Do not alter or modify product images (e.g., adding watermarks or changing the colors).
- Embed images with affiliate links using the HTML code provided by Amazon.
- Place images contextually within your content (reviews, comparisons, tutorials).
- Ensure that images are high-quality and follow Amazon’s image guidelines.
- Avoid using product images in emails, as Amazon has restrictions on this.
- Respect Amazon’s copyrights and don’t misuse product images for non-compliant purposes.
By following these guidelines, affiliates can use Amazon product images in a way that benefits their audience, adheres to Amazon’s rules, and boosts conversions.
