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What is ClickBank’s Gravity score?
ClickBank’s Gravity score is a metric used to measure the popularity and performance of a product or offer within ClickBank’s marketplace. It is a key indicator for affiliates to determine which products are performing well and might be worth promoting. Here’s what you need to know about it:
How Gravity Score Works:
- Definition:
- Gravity is a number that indicates how many unique affiliates have made a sale for a particular product over a recent 12-week period.
- The higher the Gravity score, the more affiliates have successfully promoted the product, which typically suggests that it’s popular and converting well.
- Calculation:
- The Gravity score is calculated based on the number of different affiliates who have made at least one sale of the product, as well as the frequency of sales. The more affiliates who are successful in selling the product, the higher the Gravity score.
- It also adjusts for the number of sales that are made by each affiliate to prevent a single super-successful affiliate from skewing the score too much.
- Score Range:
- Gravity scores typically range from around 30 to 300.
- Low Gravity (below 30): Products with lower Gravity scores may be newer, niche, or have less proven success.
- High Gravity (above 100): Products with high Gravity scores have a proven track record of being promoted by many affiliates and tend to have strong sales and high conversion rates.
- Interpreting the Gravity Score:
- A high Gravity score indicates that a product is popular, with a lot of affiliates successfully promoting it. It often means that the product is likely proven to convert well and generate sales.
- However, very high Gravity scores (e.g., above 200) might also indicate increased competition among affiliates, which could make it harder to stand out if you’re promoting that product.
- A low Gravity score might suggest a new product, a niche product, or a product with lower sales volume, but it could also represent an opportunity if there is less competition.
Why Gravity is Important for Affiliates:
- Popularity Indicator: Gravity helps affiliates identify trending and high-converting products that other affiliates are already making money with.
- Competition Consideration: If a product has a very high Gravity score, it might be tough to compete with other affiliates unless you bring something unique (e.g., a better promotional strategy).
- Product Viability: It can indicate whether a product has staying power and is likely to continue selling well.
Limitations:
- Doesn’t Guarantee Profitability: A high Gravity score doesn’t always guarantee that you’ll make sales. It simply shows that other affiliates are making sales, but you still need to consider other factors like the sales page quality, commission structure, and your marketing efforts.
- Can Be Misleading for New Affiliates: New affiliates may misinterpret Gravity as the sole factor in choosing products. It’s important to also look at the product’s niche, your audience, and how well it aligns with your marketing strategies.
In summary, ClickBank’s Gravity score is a useful metric for evaluating the popularity and potential profitability of a product, but it should be considered alongside other factors when making decisions on which products to promote.
