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How does ClickBank define a qualified lead?
ClickBank defines a qualified lead as a customer who has taken a specific action that meets the criteria set by the vendor, affiliate, or ClickBank itself in relation to an offer. In affiliate marketing terms, this generally refers to a lead who has shown genuine interest in a product or service by completing an action that moves them further down the sales funnel. This action may vary depending on the specific affiliate program or offer but usually involves some form of engagement or conversion beyond just a click.
Here are a few key points on how ClickBank typically defines a qualified lead:
1. Action Taken by the Lead
- Opt-in/Sign-up: A lead might be considered qualified if they have provided their email address or other contact information through a sign-up form, often for a free trial, newsletter, or access to a lead magnet like an ebook or webinar.
- Purchase or Transaction: For many affiliate offers, a lead becomes fully qualified once they complete a purchase or transaction. This is usually when affiliates earn commissions. Some offers may pay affiliates for a first-time purchase or even for leads who make multiple purchases over time.
- Click or Registration: In certain cases, affiliates may earn commissions or credits for leads who click through a promotional link or register for a service (even if they don’t make a purchase right away).
2. Quality of the Lead
- Interest Level: A qualified lead is one that shows a significant interest in the product or service. This could be demonstrated by filling out a lead form, engaging with content like webinars or demos, or opting in for special offers.
- Geographical or Demographic Criteria: Sometimes, a qualified lead might be based on geographic location, age, or other demographic criteria set by the vendor or ClickBank. For example, a vendor might target US-based leads, or customers in a specific age range, especially for products like health supplements or financial programs.
3. Vendor-Specific Criteria
- Refund Rates: ClickBank monitors refund rates and may deem leads as unqualified if the products frequently have high refund rates, especially for products where affiliates are paid on a trial offer or a recurring payment model. If a lead cancels or requests a refund shortly after purchase, they may not be considered a qualified lead.
- Verification: Some ClickBank offers may have a process for verifying that leads are real people (not bots or fake information). For instance, completing an email verification or confirming a phone number may be required for a lead to be deemed “qualified.”
4. Pay-Per-Action vs. Pay-Per-Sale
- Pay-Per-Lead (PPL) Model: In this case, affiliates are compensated for generating leads that provide some form of conversion, such as submitting a form or signing up for a service. This is typical for free trial offers or products that have an ongoing subscription service.
- Pay-Per-Sale (PPS) Model: In this case, a qualified lead would be someone who makes a purchase of the product or service that the affiliate is promoting. Affiliates are only paid if the lead follows through with a financial transaction.
5. Lead Scoring and Lead Nurturing
- ClickBank affiliates might use lead scoring to assess how qualified a lead is based on actions taken (e.g., signing up for newsletters, engaging with content, etc.). A qualified lead in this context may be someone who is actively moving through the sales funnel, such as clicking on promotional links or adding products to their cart.
Conclusion:
In summary, qualified leads in ClickBank’s affiliate program are typically those who take a specific action such as signing up, opting into an offer, completing a transaction, or meeting certain criteria set by the vendor. These leads represent a higher likelihood of conversion or genuine interest in the product being promoted, making them valuable for both the affiliate and the vendor. The exact definition of a “qualified lead” can vary depending on the offer, but it generally refers to leads that have met certain measurable engagement standards.
