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How many hashtags should you use per post?
The ideal number of hashtags to use per post on TikTok is generally between 3 to 5 hashtags. While TikTok allows up to 100 characters in the caption, it’s recommended to focus on a smaller, more targeted set of hashtags to avoid clutter and to ensure that your content doesn’t look overly spammy. Here’s why this range works well:
1. Avoid Overcrowding the Caption
- Too many hashtags can overwhelm the caption, making it look cluttered and distracting from the actual content. By using around 3 to 5 hashtags, you keep the caption clean and user-friendly.
2. Reach a Balanced Audience
- Popular hashtags (e.g., #fyp or #viral) have millions of posts but can be very competitive. Using a couple of these can help get your content in front of a broad audience.
- Niche hashtags target a more specific, engaged audience. Including 1-2 niche hashtags can help reach people who are more likely to interact with your video.
- Branded hashtags are great for promoting your own campaigns or challenges, and you can use one of these to increase brand visibility.
3. Increase Discoverability
- Using a mix of broad, niche, and branded hashtags increases the chances of your video appearing in relevant searches and on users’ For You pages.
- Overloading on hashtags may reduce the effectiveness of your message and engagement, as TikTok’s algorithm might view it as inauthentic.
4. Maximize Engagement
- TikTok’s algorithm favors engagement. If you use a combination of targeted hashtags (relevant to your content), it can boost the likelihood that your video will be shown to viewers most likely to interact with it.
Hashtag Strategy:
- 1-2 Trending/Popular Hashtags: These give your post a chance to reach a larger, broader audience.
- Example: #fyp, #viral, #trending
- 1-2 Niche-Specific Hashtags: These target a more specific audience relevant to your video’s theme, increasing the chances of engagement.
- Example: #fitnessjourney, #dogsoftiktok
- 1 Branded Hashtag: If you’re running a campaign or challenge, include your own branded hashtag to encourage user-generated content (UGC).
- Example: #ShareACoke, #MyDenimStyle
Conclusion:
Using 3 to 5 hashtags strikes the right balance between reaching a wide audience and keeping your post looking natural and focused. Always tailor your hashtags to the content, making sure they’re relevant and targeted to maximize visibility and engagement.
