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What are the most popular hashtags on TikTok?
The most popular hashtags on TikTok can vary over time due to trends, viral challenges, and changing user interests. However, there are certain hashtags that consistently perform well and are widely used for content discovery, engagement, and participation in viral trends. Here are some of the most popular and frequently used hashtags on TikTok as of now:
1. #fyp (For You Page)
- Why it’s popular: This is the most commonly used hashtag on TikTok. It’s believed that using #fyp increases the chances of your video being featured on the “For You” page (FYP), where TikTok’s algorithm suggests content to users. While there’s no guarantee this will work, it’s widely used by creators hoping to gain visibility.
- Best for: General content looking for broader reach.
2. #tiktok
- Why it’s popular: This is the platform’s name hashtag and is used by nearly everyone on TikTok to tag their videos. It helps categorize content within the TikTok ecosystem and makes it discoverable to a wider audience.
- Best for: Broad discoverability.
3. #viral
- Why it’s popular: This hashtag is used for content that has the potential to go viral or content that already is viral. Users often add it to videos in hopes of boosting engagement and reach.
- Best for: High-engagement content.
4. #trend
- Why it’s popular: TikTok is driven by trends, and this hashtag is used for videos that participate in viral challenges, memes, or popular sounds. Adding #trend helps videos get discovered by users who are following trending content.
- Best for: Participating in trending challenges or memes.
5. #dance
- Why it’s popular: Dance videos are a staple on TikTok, and this hashtag is one of the most commonly used for dance challenges and viral choreography videos.
- Best for: Dance-related content.
6. #duet
- Why it’s popular: The “duet” feature allows users to create split-screen videos with others. The #duet hashtag is used for content that involves collaborating with other creators, responding to or interacting with videos.
- Best for: Duet videos, collaborations, or reactions.
7. #funny
- Why it’s popular: TikTok users love humor, and the #funny hashtag is used for comedic skits, memes, and other lighthearted, funny content.
- Best for: Comedic or entertaining content.
8. #love
- Why it’s popular: This hashtag is used for content related to love, relationships, or anything heartwarming. It’s often used for both romantic and platonic content.
- Best for: Romantic or feel-good content.
9. #beauty
- Why it’s popular: The beauty community on TikTok is vast, and this hashtag is commonly used for makeup tutorials, skincare routines, and beauty tips.
- Best for: Beauty-related content.
10. #food
- Why it’s popular: TikTok has a huge food content community, from recipes and cooking hacks to food challenges. The #food hashtag is used for anything related to food, cooking, or eating.
- Best for: Food-related content.
11. #fitness
- Why it’s popular: Fitness enthusiasts use this hashtag for workout videos, fitness challenges, health tips, and motivational content.
- Best for: Health, wellness, and fitness content.
12. #challenge
- Why it’s popular: TikTok is known for its viral challenges, and #challenge is a go-to hashtag for videos participating in or creating a challenge.
- Best for: Challenge-based content.
13. #lifehack
- Why it’s popular: Life hacks or tips that make life easier are a popular genre on TikTok. #lifehack is used to categorize videos that share useful tricks or tips.
- Best for: DIY, productivity, or creative problem-solving content.
14. #pets
- Why it’s popular: TikTok has a huge community of pet lovers, and videos featuring pets often go viral. The #pets hashtag is used for content featuring animals, whether it’s funny, cute, or heartwarming.
- Best for: Animal or pet-related content.
15. #fashion
- Why it’s popular: Fashion content is a major genre on TikTok, with users posting outfit inspiration, fashion hacks, and styling tips. #fashion helps categorize and promote style-related content.
- Best for: Fashion-related content.
16. #music
- Why it’s popular: Music is central to TikTok, and this hashtag is used for videos that involve musical performances, lip-syncing, or using popular sounds. It also helps content creators connect with music lovers on the platform.
- Best for: Musical or sound-based content.
17. #comedy
- Why it’s popular: Similar to #funny, #comedy is used for videos that showcase comedic skits, stand-up, or other humorous content.
- Best for: Comedy and humor-based content.
18. #makeup
- Why it’s popular: Like the beauty hashtag, #makeup is used for beauty tutorials, makeup transformations, and product reviews.
- Best for: Makeup tutorials, beauty transformations.
19. #fashiontok
- Why it’s popular: This hashtag is a combination of “fashion” and “TikTok” and is used for fashion-related content. It’s popular within the TikTok community that shares outfit inspiration, fashion tips, or trends.
- Best for: Fashion and style-focused content.
20. #instagood
- Why it’s popular: This hashtag originally started on Instagram, but it’s still used on TikTok for visually appealing content, whether it’s stunning photography, fashion, or other high-quality content.
- Best for: Aesthetic or visually appealing content.
Conclusion:
These popular hashtags are a great starting point for anyone trying to increase visibility on TikTok, but it’s also important to tailor your hashtags to your specific niche, audience, and content. Using a mix of trending, general, and niche hashtags allows you to reach broader audiences while connecting with more targeted groups. Always remember to keep your hashtags relevant to the content of your video for better engagement and discoverability.