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What types of calls-to-action work best on TikTok?
Calls-to-action (CTAs) on TikTok play a crucial role in driving engagement, encouraging users to take specific actions, and ultimately helping you achieve your goals on the platform. The best CTAs are clear, concise, and aligned with the content’s purpose. Below are some of the most effective CTAs for TikTok:
1. Encourage Likes and Shares
- “Tap the ❤️ if you agree!” or “Hit that like button!”
- Why it works: Likes are the most basic form of engagement on TikTok, and asking viewers to like the video is a simple and non-intrusive CTA. Encouraging likes can also help increase visibility, as TikTok’s algorithm favors content with high engagement.
- “Share this with a friend who needs to see this!”
- Why it works: Asking viewers to share the video increases reach and encourages word-of-mouth promotion. Shares are a strong signal to TikTok that your video is valuable, potentially pushing it to a wider audience.
2. Encourage Comments and Interaction
- “What do you think? Let me know in the comments!”
- Why it works: Comments are a key metric for TikTok’s algorithm, which favors videos with higher interaction. By prompting viewers to share their thoughts, opinions, or experiences, you increase the chances of engaging in conversation and boosting your video’s performance.
- “Tag a friend who would love this!”
- Why it works: Tagging prompts users to think of others and share the video with their friends, increasing engagement. It’s a great way to tap into your audience’s network and grow your reach organically.
3. Encourage Follows
- “Follow for more tips like this!”
- Why it works: Encouraging users to follow you for more content is essential for building a loyal audience. Make sure the follow request is tied to the value you offer — whether it’s entertainment, education, or something else that appeals to your viewers.
- “Don’t forget to follow for the next part of the series!”
- Why it works: If you’re creating a series, using this CTA creates anticipation and encourages viewers to follow your account so they don’t miss future episodes. It makes your content feel like an ongoing journey, keeping people engaged.
4. Drive Traffic to Other Platforms or Websites
- “Check out the link in my bio for more info!”
- Why it works: TikTok allows creators to add a link to their profile, and using this CTA encourages viewers to visit your bio and click the link. Whether it’s a website, online store, or another social media platform, this CTA helps drive traffic outside of TikTok.
- “Swipe up for exclusive content!” (available on TikTok’s Ads Manager or in Stories if applicable)
- Why it works: This CTA is used when you want to direct users to additional content, special offers, or a more in-depth experience. It’s effective when you’re promoting an exclusive deal, a product launch, or a lead magnet.
5. Encourage User-Generated Content (UGC)
- “Use this sound and tag me in your video!”
- Why it works: Asking users to create content using a specific sound, filter, or hashtag can increase engagement and help build a community around your brand or idea. UGC is a powerful way to amplify your reach, as users will spread your content across the platform.
- “Create your version and duet with me!”
- Why it works: Duets are a unique TikTok feature that allows users to interact with your content. Encouraging viewers to duet with you increases interaction and can introduce your content to new followers through collaborations.
6. Promote Purchases or Conversions
- “Get 10% off by using code [YourCode] at checkout!”
- Why it works: If you’re promoting a product or service, a special offer or discount is a great CTA. Offering an incentive like a discount or limited-time offer can drive immediate conversions and sales.
- “Shop now through the link in my bio!”
- Why it works: When promoting a product, a direct CTA like this helps guide potential buyers toward your website or online store. It gives them a clear, easy path to make a purchase, which is crucial for turning engagement into sales.
7. Encourage Participation in Challenges
- “Join the challenge using #MyChallenge!”
- Why it works: TikTok thrives on viral challenges. If you’re running or participating in a challenge, asking users to take part by using a custom hashtag or engaging with a challenge prompt can spread awareness and encourage participation. It’s an excellent way to go viral and grow your community.
- “I challenge you to do this!”
- Why it works: Directly challenging your audience makes the CTA personal and participatory, encouraging more users to take action and engage with your content. This also works well in tandem with trending or branded challenges.
8. Create Anticipation for Future Content
- “You won’t want to miss what happens next – stay tuned!”
- Why it works: This CTA encourages viewers to keep an eye out for your next video, creating anticipation. This can be especially effective if you’re creating a series or a video that reveals information in stages.
- “Follow me for part 2!”
- Why it works: If you’re posting a multi-part video or series, this CTA compels viewers to follow your account so they can catch the next installment of the content. It keeps people coming back for more.
9. Polls and Interactive CTAs
- “Vote on what I should do next!”
- Why it works: TikTok’s interactive features, such as polls and questions, allow you to directly involve your audience in decision-making. Asking them to vote on future content or ideas builds engagement and encourages them to participate in the creative process.
- “Which one do you prefer? Comment 1 for option A, 2 for option B!”
- Why it works: Engaging your audience through interactive choices helps generate more comments, which can boost engagement. It’s a simple way to get people involved and encourage them to interact with your video.
10. Use Humor and Personality
- “What’s your funniest comment? Let me know below!”
- Why it works: A lighthearted and fun CTA encourages people to participate in a way that feels less like a formal request and more like an invitation to share something enjoyable. This can increase comments and drive interaction while keeping the atmosphere of the video playful.
Tips for Crafting Effective CTAs:
- Be Specific and Clear: Make sure your CTA is direct and easy to understand. Ambiguous CTAs may confuse viewers and result in lower engagement.
- Keep it Short and Sweet: TikTok videos are fast-paced, and your CTA should be too. Short, punchy calls to action are more likely to be followed.
- Create Urgency: If applicable, use urgency or exclusivity in your CTAs to encourage immediate action (e.g., “Limited-time offer,” “Act fast,” or “Only available today!”).
- Make it Relevant: Ensure your CTA aligns with the content of the video. If you’re doing a tutorial, a CTA like “Follow for more tips” makes sense. For a product promo, something like “Click the link in bio to shop now” is more appropriate.
Conclusion:
A well-crafted CTA on TikTok can significantly boost engagement and drive desired actions, whether it’s likes, comments, shares, follows, purchases, or participation in challenges. The best CTAs are clear, direct, and aligned with the content, and they encourage viewers to interact or take the next step with minimal effort. By using creative, interactive, and incentivizing CTAs, you can foster stronger connections with your audience and achieve your goals on TikTok.
