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What types of videos should brands create on TikTok?
Brands should create a variety of video types on TikTok to keep content engaging, relatable, and aligned with the platform’s fun, creative vibe. Here are some effective types of videos brands can produce:
1. Trending Challenges and Hashtags
- Why? Participating in trending challenges or creating your own helps you tap into viral moments and increases your content’s visibility.
- How to Do It? Use popular sounds, follow trending hashtags, and incorporate the challenge in a way that fits your brand’s style and values.
- Example: A fitness brand participating in a fitness challenge using a trending workout hashtag.
2. Behind-the-Scenes Content
- Why? This gives your audience an authentic look at the people, processes, or production behind your brand, making it more relatable and humanized.
- How to Do It? Showcase your office environment, the making of a product, team moments, or a “day in the life” of an employee.
- Example: A fashion brand might show how a new collection is designed or manufactured.
3. User-Generated Content (UGC)
- Why? UGC builds trust and community, as it features real customers engaging with your product or brand.
- How to Do It? Encourage your followers to create content using your product, and then repost their videos (with permission). Offer incentives like contests or giveaways.
- Example: A skincare brand might repost videos of customers showing their skincare routine with your products.
4. Tutorials and How-To Videos
- Why? Educational content provides value and helps establish your brand as an expert in your field.
- How to Do It? Show how your product works, provide tips or tricks, or demonstrate how to use your product in creative ways.
- Example: A makeup brand can share tutorials on different looks or how to apply their products.
5. Product Demos and Reviews
- Why? These videos allow you to showcase your products in action and highlight key features, building trust with potential customers.
- How to Do It? Show your product being used in real life or share customer reviews. You can also collaborate with influencers to review your product in an engaging way.
- Example: A tech brand might showcase a new gadget and walk through its key features or demonstrate it in action.
6. Entertaining Content (Humor, Memes, and Skits)
- Why? TikTok is an entertainment-driven platform, and humorous or meme-based content resonates well with users.
- How to Do It? Use trending sounds, memes, and humorous scenarios to create light-hearted, shareable content that aligns with your brand voice.
- Example: A food brand could create a funny skit showing “the struggle” of not having enough of their product in the kitchen.
7. Influencer Collaborations
- Why? Partnering with influencers lets you reach a broader audience and leverage their trust with followers.
- How to Do It? Collaborate with influencers who align with your brand to create authentic, engaging content that feels natural rather than forced.
- Example: A fitness brand could collaborate with a fitness influencer to show how they use the product in their routine.
8. Unboxing and First Impressions
- Why? Unboxing videos are highly popular on TikTok, and they create excitement around your product.
- How to Do It? Show the unboxing of your product and share your first impressions or those of a customer or influencer.
- Example: A tech company might post a video of an influencer unboxing and reviewing a new phone or gadget.
9. Behind-the-Scenes or Company Culture
- Why? People love to see what goes on “behind the scenes,” which helps humanize your brand and creates a stronger emotional connection.
- How to Do It? Feature your team, workplace culture, or fun moments that show the personality of your brand.
- Example: A coffee company might share funny moments from the office or how they source their beans.
10. Storytelling and Brand Values
- Why? Share the story of how your brand came to be, your mission, or the social causes you support. This builds an emotional connection with your audience.
- How to Do It? Create a narrative around your brand’s history, values, or a customer success story. Highlight what makes your brand unique.
- Example: A sustainable fashion brand might tell the story of how it sources eco-friendly materials and supports environmental causes.
11. Seasonal or Event-Based Content
- Why? Tie your content to holidays, special events, or seasonal changes to stay relevant and engage your audience in the moment.
- How to Do It? Create themed content for holidays, product launches, or events. Use related trends, sounds, or hashtags to increase reach.
- Example: A beverage brand could create fun, themed content for summer or winter holidays.
12. Polls and Interactive Videos
- Why? Interactive content engages your audience and encourages them to participate, making them feel more connected to your brand.
- How to Do It? Use TikTok’s interactive features like polls or questions to involve your audience directly.
- Example: A fashion brand might post a poll asking followers to vote on their favorite outfit or color.
13. Collaborative or Duet Videos
- Why? TikTok’s duet feature allows brands to interact directly with users or other creators in a fun, engaging way.
- How to Do It? Use TikTok’s duet or stitch feature to respond to popular videos, participate in trends, or engage with your community.
- Example: A sports brand could duet a customer showing how they use your products in their fitness journey.
Final Tips:
- Be Authentic: TikTok users appreciate real, unpolished content over overly scripted or produced videos. Be true to your brand’s voice.
- Be Creative: The more creative and entertaining your content, the more likely it is to capture attention on TikTok. Think outside the box.
- Stay Relevant: Participate in trends, but ensure they align with your brand values and messaging.
By mixing different types of content, you can keep your TikTok profile fresh and engaging, while building deeper connections with your audience.
