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How do you track hashtag performance on TikTok?
Tracking hashtag performance on TikTok can be done using several strategies and tools to measure engagement and optimize future content. Here’s how you can track hashtag performance on the platform:
1. Use TikTok’s Built-In Analytics
TikTok offers a set of analytics for Pro accounts (which are free to set up). To access this, follow these steps:
- Switch to a Pro Account: Go to your TikTok profile, tap the three dots in the top-right corner, select Manage Account, and switch to a Pro account.
- Access Analytics: Once you have a Pro account, go to your profile, tap the three dots, select Creator Tools, and then Analytics. This gives you insights into overall performance, including views, followers, and video engagement.
- Hashtag Performance: While TikTok doesn’t provide detailed data for specific hashtags directly, you can analyze the performance of videos using a specific hashtag by checking the number of views, likes, shares, and comments on those videos.
2. Track Hashtag Page Performance
- Search the Hashtag: Enter the hashtag in the search bar on TikTok. This shows the hashtag’s performance based on the videos using it, including the total number of views and top videos.
- Evaluate Hashtag Views: Each hashtag page will show you the total number of views and a list of videos using that hashtag. This can give you an idea of how popular the hashtag is at that moment and how your content fits in with the trend.
3. Third-Party Analytics Tools
Several external tools offer more detailed insights into hashtag performance and broader TikTok trends:
- Sprout Social: A social media management tool that can track TikTok hashtag performance and provide insights on engagement metrics.
- Hootsuite: Allows you to schedule and analyze TikTok posts, track hashtags, and monitor the overall success of your TikTok campaigns.
- Tribe: Offers insights into trends and performance metrics on TikTok, including hashtag tracking.
- Tiktok Analytics Tools: Some tools, like Tiklytics or Pentos, can provide more granular hashtag data, showing the volume of posts and engagement trends related to specific hashtags.
4. Monitor Engagement on Your Own Videos
- Video Analytics: For videos that use a particular hashtag, you can check their individual performance by going to the video’s analytics. Metrics like views, likes, comments, shares, and watch time help assess how well the video and the hashtag are performing.
- Follower Interactions: Keep an eye on how many followers are interacting with your content using the hashtag. Higher engagement from followers often indicates better performance.
5. Engage in Social Listening
- Track Hashtag Mentions: Pay attention to how often and in what context your hashtag is used in the broader TikTok community. This can help you gauge sentiment and spot emerging trends.
- Engagement with Other Content: Check how other users are participating with the same hashtag. High engagement across various videos suggests the hashtag is performing well.
6. Monitor Trends and Competitors
- Competitor Hashtags: Track how your competitors are performing with similar hashtags and compare your metrics to theirs.
- Trend Analysis: If the hashtag is part of a broader trend, tools like TrendTok or TikTok’s Discover page can help you track how the trend is evolving and how your content compares to others.
By utilizing these tools and techniques, you can effectively track the performance of hashtags on TikTok, enabling you to make data-driven decisions and adjust your content strategy.
