Get FREE Training Workshop from John Crestani
John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
What is a TopView ad on TikTok?
A TopView Ad on TikTok is a premium ad format that offers maximum visibility by appearing as the first piece of content users see when they open the TikTok app. This ad format is designed to capture immediate attention and create a high-impact experience for viewers.
Key Features of TopView Ads:
- Full-Screen, Auto-Playing Video:
- TopView Ads are full-screen video ads that play automatically when users open the TikTok app.
- The ad plays with sound, ensuring maximum impact as users are exposed to it immediately upon app launch.
- Longer Duration:
- Unlike typical In-Feed Ads (which are usually up to 60 seconds long), TopView Ads can last up to 60 seconds, giving brands more time to convey their message.
- Non-Skippable:
- TopView Ads are shown as the first piece of content when a user opens TikTok, and they cannot be skipped for the first 5 seconds. This ensures that viewers engage with the ad from the very start.
- High-Impact Placement:
- TopView Ads appear as the first piece of content in the user’s feed, making them the most prominent ad placement available. This placement increases the likelihood that the ad will be seen by a broad audience.
- Brand Visibility:
- These ads are designed to create strong brand awareness. Since the ad appears at the very start of the app experience, it has a guaranteed level of exposure to users.
Benefits of TopView Ads:
- Increased Engagement: Because of their prominent placement and immersive full-screen format, TopView Ads often achieve higher engagement rates compared to other ad formats.
- High Reach: The placement at the top of the feed means that a large number of users are likely to see the ad when they open the app, offering significant potential for brand exposure.
- Effective for Brand Awareness: Since TopView Ads offer a prominent, uninterrupted viewing experience, they are ideal for brand campaigns that aim to maximize visibility and create a lasting impression on viewers.
- Creative Flexibility: Brands can use the 60-second time frame to tell a more in-depth story, showcase products, or convey a brand message without the constraints typically found in shorter ad formats.
Use Cases for TopView Ads:
- Product Launches: TopView Ads are ideal for announcing new products or services, as they provide maximum visibility and allow brands to make a strong first impression.
- Event Promotion: For major events or launches (like sales, concerts, or brand activations), TopView Ads are an effective way to grab attention and generate buzz.
- High-Impact Branding: If the goal is to increase brand awareness and make a lasting impression, TopView Ads are an excellent choice for achieving this objective.
- Seasonal Campaigns: These ads are perfect for major seasonal events like holidays, as they allow brands to capitalize on moments of high user activity and engagement.
Summary:
A TopView Ad on TikTok is a high-visibility, full-screen video ad format that appears when users first open the app, offering brands the opportunity to make a strong impact with non-skippable, engaging content. It’s particularly effective for creating brand awareness, promoting new products or events, and reaching a broad audience with a high level of engagement.
