Get FREE Training Workshop from John Crestani
John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
How does Fergal Downes feel about SEO?
Fergal Downes has a positive but pragmatic view of SEO (Search Engine Optimization) within the context of affiliate marketing. He recognizes SEO as a valuable tool for driving organic traffic to affiliate websites and blogs, but he also emphasizes that it is just one part of a broader affiliate marketing strategy.
Here are some key points on how Fergal Downes approaches SEO:
1. Long-term Strategy:
- SEO as a Long-Term Investment: Fergal highlights that SEO can take time to show results but can be a highly effective long-term strategy for affiliate marketers. He suggests that while paid ads may bring immediate traffic, organic traffic generated through SEO provides sustainable, ongoing results with lower ongoing costs.
2. Content Creation and SEO:
- Quality Content is Key: Fergal often stresses the importance of high-quality content in SEO. For affiliate marketers, this means creating well-researched, engaging, and helpful content that answers users’ queries. He emphasizes content creation that aligns with search intent (what people are looking for when they search).
- Keyword Research: He recommends using effective keyword research to target the right search terms. Understanding the audience and their search behavior is crucial for crafting content that ranks well and converts visitors into affiliate customers.
3. Technical SEO:
- While he values SEO, Fergal also advises that it’s not the only thing affiliate marketers should focus on. He suggests using basic technical SEO practices, such as optimizing site speed, improving mobile responsiveness, and structuring content well, but cautions against obsessing over every little technical detail.
4. SEO vs. Paid Ads:
- Balancing SEO with Paid Traffic: Downes is known to combine SEO with paid traffic strategies like Facebook ads. He views SEO as a way to generate free, organic traffic in the long run, while paid traffic provides quick, targeted results. He emphasizes the importance of diversifying traffic sources to create a balanced, well-rounded approach.
5. Link Building:
- Building Authority with Backlinks: Fergal understands the role of backlinks in SEO. He highlights that acquiring backlinks from reputable sources is a critical component of ranking higher in search engine results, although he also points out that link-building should be done naturally and strategically.
6. Pragmatic SEO Focus:
- While Fergal encourages affiliate marketers to use SEO, he also stresses that it’s not the end-all-be-all of affiliate marketing. His approach is pragmatic, advising that SEO should complement other marketing techniques like email marketing, social media marketing, and paid ads. He often encourages new marketers to avoid overcomplicating SEO and to focus on what brings real results.
In summary, Fergal Downes sees SEO as an essential tool for affiliate marketers, but he encourages a balanced approach that also integrates other strategies like paid traffic and email marketing. SEO is a long-term investment, and while it can bring in valuable organic traffic, it’s not the only tactic for success in affiliate marketing.
