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John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
What are the main strategies Merlin Holmes advocates?
Merlin Holmes advocates several core strategies for success in affiliate marketing, focusing on simplicity, scalability, and automation. Here are his main strategies:
1. Promoting High-Ticket Offers
- Focuses on selling products or services with high commissions (e.g., $500-$1,000+ per sale) to maximize earnings with fewer sales.
2. Using Pre-Built Sales Funnels
- Recommends leveraging ready-made or simple-to-create funnels to drive traffic to affiliate offers, avoiding the need for complex website building.
- Funnels often include a landing page, email opt-in, and a bridge page to introduce the offer.
3. Paid Traffic Methods
- Solo Ads: A beginner-friendly traffic source where you pay email list owners to send targeted traffic to your offer.
- Facebook Ads & Google Ads: For scaling campaigns and reaching larger audiences.
4. Building an Email List
- Encourages collecting leads through opt-in pages and nurturing them with email sequences to build trust and convert over time.
- Uses automation to send pre-written email campaigns promoting affiliate products.
5. Leveraging Automation
- Advocates automating as much of the process as possible, from traffic generation to follow-ups, to create passive income streams.
6. Focus on Testing and Scaling
- Teaches students to start small, analyze performance metrics (e.g., click-through rates, conversions), and scale successful campaigns.
7. Choosing Evergreen Niches
- Recommends focusing on proven, evergreen niches like health, wealth, and relationships for long-term stability and demand.
8. Replicating Proven Systems
- Emphasizes following systems and templates that are already successful, reducing the trial-and-error phase for beginners.
These strategies prioritize getting students results quickly and efficiently, often by leveraging done-for-you systems and tools.
