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How do you set a daily budget for a campaign?
Setting a daily budget for a campaign in Google Ads is a straightforward process. Here’s how you can do it step by step:
Step-by-Step Guide to Setting a Daily Budget in Google Ads:
1. Sign in to Google Ads
- Go to Google Ads and log in to your account using your credentials.
2. Select the Campaign
- Once logged in, you’ll be directed to the Google Ads dashboard. From there, choose the campaign for which you want to set the daily budget.
- If you haven’t created a campaign yet, you can set the daily budget during the campaign creation process (explained in step 4).
3. Go to Campaign Settings
- On the left-hand sidebar, click on the “Campaigns” tab.
- Find and select the campaign for which you want to set the daily budget.
- Once inside the campaign settings, click on the “Settings” tab.
4. Set Your Daily Budget
- In the Settings section, look for the Budget section.
- Under the “Budget” section, you will see the option to enter your daily budget.
- Enter your desired amount: Type in the amount you’re willing to spend per day for that campaign.
- For example, if you want to spend $50 per day, just type 50.
- Currency Selection: Make sure that the currency matches the one you use for your account (this will be done automatically based on your account setup).
5. Review the Budget Settings
- Google Ads will automatically suggest a budget based on your campaign’s target audience, location, and other factors. You can either go with the suggested amount or manually adjust it based on your financial goals.
- Ensure that your daily budget aligns with your overall advertising goals and the performance you want to achieve.
6. Choose Delivery Method (Optional)
- You can choose between two delivery methods to manage how your budget is spent throughout the day:
- Standard delivery: Google Ads will spread your budget evenly throughout the day.
- Accelerated delivery: Google Ads will try to spend your budget as quickly as possible (used when you want your ads to show more frequently at the start of the day or for a limited time).
- For most users, Standard delivery is recommended, as it helps prevent your budget from being exhausted too quickly.
7. Save the Settings
- After entering the daily budget and reviewing the details, click on Save or Save and Continue (depending on whether you’re creating a new campaign or editing an existing one).
- Your new daily budget will now be set for the campaign.
Additional Tips:
- Consider Your Goals: Set a daily budget that reflects your campaign’s objectives. For example, if you’re aiming for a high volume of clicks or conversions, you may need a higher budget.
- Test and Adjust: It’s a good idea to monitor your campaign’s performance regularly. If you’re not getting the desired results, you can adjust your daily budget up or down as needed.
- Monthly Budget Consideration: Remember, your daily budget will be multiplied by the number of days in the month. For example, a daily budget of $50 would amount to approximately $1,500 in a 30-day month.
Conclusion:
Setting a daily budget in Google Ads allows you to control how much you spend on your campaigns each day. By following the steps above, you can easily set and adjust your daily budget based on your goals, campaign performance, and financial constraints. Managing your daily budget effectively helps you stay within your desired spending limits while maximizing the effectiveness of your ads.
