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What are some tools for TikTok hashtag research?
There are several tools available for TikTok hashtag research that help brands track trending hashtags, monitor hashtag performance, and discover relevant content for their campaigns. Here are some of the top tools you can use for TikTok hashtag research:
1. TikTok’s Built-In Search & Analytics Tools
- TikTok Search Bar: TikTok’s search bar is one of the simplest ways to research hashtags. By typing a hashtag into the search bar, you can see how many views it has, check the content associated with it, and gauge its popularity.
- TikTok Analytics: For TikTok Pro accounts, TikTok provides analytics that show the performance of your videos and hashtags. This includes engagement metrics like views, likes, shares, and the number of times your video has been discovered via hashtags.
2. TrendTok
- Overview: TrendTok is a TikTok trend tracking tool designed to identify and analyze emerging trends, including popular hashtags, sounds, and creators. It helps track the performance of hashtags over time and provides insights into what’s trending.
- Features:
- Real-time trend tracking
- Hashtag performance analysis
- Insights into trending sounds and effects
- Best For: Brands looking to track TikTok trends and discover new and emerging hashtags before they go viral.
3. Pentos
- Overview: Pentos is an analytics platform designed for TikTok, offering insights into content, hashtags, and influencers. It allows brands to monitor hashtag performance, find trending topics, and analyze how hashtags are being used by creators.
- Features:
- Hashtag tracking and analytics
- Trend discovery
- Influencer insights
- Best For: Brands seeking a comprehensive tool to track hashtag trends, analyze content, and measure influencer marketing efforts.
4. Hootsuite
- Overview: Hootsuite is a popular social media management tool that supports TikTok and allows brands to track hashtags and monitor social media activity. You can use Hootsuite to schedule posts, analyze engagement, and research trending hashtags.
- Features:
- Track hashtag performance
- Monitor content engagement
- Schedule TikTok posts and campaigns
- Best For: Brands looking for a broader social media management platform that includes TikTok hashtag research along with other platforms.
5. Brand24
- Overview: Brand24 is a social media monitoring tool that helps track mentions, hashtags, and keywords across various platforms, including TikTok. It allows brands to track hashtag usage and measure the impact of their campaigns.
- Features:
- Social listening and hashtag tracking
- Real-time alerts for trending hashtags
- Sentiment analysis and brand mentions
- Best For: Brands focused on monitoring online conversations and tracking hashtag performance on TikTok and other platforms.
6. BuzzSumo
- Overview: BuzzSumo is a content research tool that helps identify trending topics and hashtags. It allows brands to track what content is performing well on TikTok and other platforms, making it easier to identify potential hashtags for engagement.
- Features:
- Track trending topics and hashtags
- Analyze content performance across social media
- Discover influencers who are using relevant hashtags
- Best For: Brands that want to research viral content and identify high-performing hashtags and trends.
7. Sprout Social
- Overview: Sprout Social is another social media management tool that supports TikTok. It helps brands track hashtag performance, analyze engagement, and measure social media ROI. Sprout Social is great for managing multiple social channels, including TikTok.
- Features:
- Hashtag and keyword tracking
- Social listening for trending content
- Analytics for measuring hashtag performance
- Best For: Brands looking for an all-in-one platform to manage and analyze TikTok hashtags and other social media campaigns.
8. Tiklytics
- Overview: Tiklytics is a tool that provides TikTok insights, including hashtag performance and trending videos. It helps brands track the reach of hashtags and monitor the success of TikTok campaigns.
- Features:
- Track hashtag performance
- Analyze trending videos and content
- Insights into TikTok trends and audience engagement
- Best For: Brands focused on tracking TikTok performance and identifying the success of hashtags and trends.
9. RiteTag (part of RiteKit)
- Overview: RiteTag provides hashtag analysis tools for social media, including TikTok. It helps brands find relevant hashtags based on content, and provides real-time data on hashtag performance.
- Features:
- Hashtag research and suggestions
- Track hashtag performance and engagement
- Data-driven hashtag recommendations
- Best For: Brands looking for quick, actionable hashtag suggestions and performance analysis for TikTok.
10. Tiktok Hashtags
- Overview: TikTok Hashtags is a simple online tool that lets users explore the most popular hashtags on TikTok. It provides insights into trending and relevant hashtags for a particular niche.
- Features:
- Discover trending hashtags by category
- Explore popular TikTok hashtags based on recent trends
- Search by keywords to find relevant hashtags
- Best For: Brands seeking a quick way to discover trending and relevant hashtags for their TikTok posts.
Summary of Tools for TikTok Hashtag Research:
- For Trend Discovery: TrendTok, Pentos, and BuzzSumo offer excellent trend tracking capabilities.
- For Social Listening & Monitoring: Brand24 and Sprout Social are great for tracking hashtags and monitoring conversations.
- For Content Performance: Hootsuite and Tiklytics provide in-depth insights into hashtag and content performance.
Using these tools, brands can stay ahead of trends, track hashtag performance, and optimize their TikTok content strategy to increase engagement and visibility.
