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John Crestani has been recognized by Forbes, Business Insider, Entepreneur.com, and dozens of other publications for his success online. More importantly, he’s helped thousands of everyday people from around the world create success for themselves as well.
How does John Thornhill define passive income?
John Thornhill, an experienced online entrepreneur, defines passive income as earnings that continue to come in with minimal ongoing effort after the initial work has been done. In his perspective, passive income is about setting up systems or assets (like digital products, affiliate marketing, or automated sales funnels) that generate revenue continuously, without the need for constant active involvement.
He emphasizes that achieving passive income requires upfront work, such as creating valuable content, setting up automation, or building an online presence, but once the systems are in place, they can generate income on an ongoing basis with less time and effort spent daily. Thornhill advocates that the key to building passive income is creating leverage—using your time, efforts, and resources efficiently to earn money on autopilot.
