Affiliate Marketing Review

Amazon Associates reviews affiliate websites periodically, but the exact frequency of these reviews is not publicly disclosed. However, there are certain key moments when your website is likely to be reviewed:

1. Initial Approval Review

• When you first apply to the Amazon Associates program, Amazon will review your website as part of the approval process. This involves checking the content, design, and overall quality of the site to ensure it complies with Amazon’s guidelines.
• During this review, Amazon looks for factors such as:
  • Quality and originality of content: Does the website provide valuable, relevant, and original content to visitors?
  • Compliance with policies: Are affiliate links properly disclosed? Does the site meet Amazon’s terms and conditions?
  • Website functionality: Is the site user-friendly, and does it offer a good experience for visitors?

2. 60-Day Performance Period

• After initial approval, you typically have 60 days to generate at least one sale through your affiliate links. If you don’t make a sale during this period, your account could be suspended or terminated.
• This performance check is automatic, and Amazon will review your sales activity. If you don’t meet the requirements, you may need to reapply to the program.

3. Ongoing Monitoring

• After your account is approved and you’re actively earning commissions, Amazon continuously monitors your affiliate activity, but this is more based on performance metrics (like the number of sales and clicks) rather than regular manual reviews.
• Automated checks are conducted on your affiliate activity, and if issues arise (such as policy violations, fraud, or suspicious activity), Amazon may perform a review and take action if necessary.

4. Periodic Compliance Checks

• Although there isn’t a set schedule, Amazon may conduct random or periodic reviews of your website at any time to ensure continued compliance with their policies.
• They’ll check for:
  • Updated content: Your site should remain active and continuously updated with fresh, valuable content.
  • Proper affiliate link disclosures: All affiliate links must be clearly marked with an appropriate disclaimer.
  • No policy violations: Any violations (such as using Amazon affiliate links in restricted ways, or not properly disclosing the relationship) could prompt a review.

5. Manual Reviews (When Triggered)

• In some cases, if Amazon detects any irregularities, policy violations, or unusual activity (such as a sudden spike in traffic), they may conduct a manual review of your site. This could include checking for issues such as:
  • Use of non-compliant promotional methods (e.g., incentivizing clicks).
  • Violations of Amazon’s Prohibited Content Guidelines.
  • Spammy or low-quality content that doesn’t align with Amazon’s standards.

6. When You Make Significant Changes to Your Site

• If you make significant changes to your website (such as redesigning it, changing the focus of your content, or adding new types of affiliate promotions), Amazon might review it to ensure that the new setup still complies with their guidelines.
• It’s a good idea to periodically revisit Amazon’s policies, especially after making major changes to your site, to avoid any compliance issues.

Conclusion:

Amazon Associates doesn’t specify exactly how often they manually review affiliate websites, but you should expect:

• Initial review when you apply.
• Performance review after 60 days if you haven’t made a sale.
• Ongoing monitoring of your affiliate activity.
• Random compliance checks or manual reviews if any issues arise.

To avoid any problems, always ensure that your website complies with Amazon’s guidelines and provides valuable, high-quality content for your audience. Keep your site active, maintain proper affiliate disclosures, and follow Amazon’s rules to stay in good standing with the program.