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What are the best tools for Amazon keyword research?
When it comes to Amazon keyword research, using the right tools can help affiliates identify high-performing keywords, improve product visibility, and optimize content for better conversions. Here are some of the best tools for Amazon keyword research:
1. Helium 10
- Key Features: Helium 10 is a comprehensive Amazon seller tool that provides keyword research, product tracking, and listing optimization. It offers keyword tools like Magnet for discovering high-traffic keywords and Cerebro for reverse ASIN lookup (finding keywords competitors rank for).
- Benefits:
- Large keyword database.
- Detailed keyword analytics including search volume and trends.
- Provides keyword suggestions and competitor insights.
- Best For: Sellers and affiliates who want detailed keyword data and competitor analysis.
2. Jungle Scout
- Key Features: Jungle Scout offers a powerful keyword research tool to find high-volume and relevant keywords for Amazon products. The Keyword Scout tool provides keyword data and allows you to analyze competitors’ rankings.
- Benefits:
- Accurate search volume estimates.
- Keyword tracking and monitoring.
- Includes sales data and potential for ROI.
- Best For: Affiliates focusing on high-traffic, high-conversion keywords.
3. AMZScout
- Key Features: AMZScout offers a keyword research tool that helps you discover profitable keywords for Amazon. You can search for keywords, analyze competition, and get real-time data.
- Benefits:
- Easy-to-use interface.
- Keyword database with search volume and competition metrics.
- Product tracking features to monitor keyword performance.
- Best For: Affiliate marketers looking for a budget-friendly tool with essential features.
4. Keyword Tool for Amazon
- Key Features: This tool generates Amazon-specific keyword suggestions by pulling data from Amazon’s autocomplete feature. You can find long-tail keywords, as well as popular search terms used by customers.
- Benefits:
- Free version available.
- Provides a list of suggested keywords based on real Amazon searches.
- Can help you find niche keywords.
- Best For: Beginners who want a straightforward tool for keyword discovery.
5. Sonar by Sellics
- Key Features: Sonar is a free Amazon keyword research tool that offers data on relevant search terms, including keyword volume and competition. It’s backed by Sellics, a popular Amazon optimization platform.
- Benefits:
- Free to use.
- Provides insights into relevant keywords and their performance.
- Helps track keyword trends over time.
- Best For: New affiliates or small businesses on a budget.
6. Amazon Auto-Suggest
- Key Features: Amazon’s own search bar offers an easy way to identify popular and related keywords by typing in a product or keyword and seeing what comes up in the autocomplete suggestions.
- Benefits:
- Free and directly based on what customers are searching for.
- Real-time insights into trending search terms.
- No third-party tool required.
- Best For: Quick, on-the-go keyword research when you don’t have access to paid tools.
7. Viral Launch
- Key Features: Viral Launch offers an Amazon keyword research tool called Keyword Research that helps you find profitable keywords, monitor keyword rankings, and discover hidden opportunities.
- Benefits:
- Extensive keyword data and competition analysis.
- Keyword tracking for ongoing performance.
- Helps identify keywords that convert well.
- Best For: Advanced users who want detailed keyword research and tracking features.
8. Ubersuggest (Amazon Focused)
- Key Features: Ubersuggest is a popular SEO tool that provides keyword research for Amazon as well. You can use it to uncover keyword opportunities, check search volume, and analyze competition.
- Benefits:
- Free keyword research with the option to upgrade for more features.
- Provides related keyword suggestions and search volume data.
- Includes backlink analysis and content ideas.
- Best For: Affiliate marketers who want a free tool with basic keyword research features.
9. AMZShark
- Key Features: AMZShark is an Amazon research tool designed specifically for finding high-converting keywords and optimizing product listings. It provides search volume data, keyword suggestions, and competitor insights.
- Benefits:
- Helps find profitable keywords with good search volume.
- Provides data on keyword competition.
- Includes Amazon sales tracking and competitive intelligence.
- Best For: Affiliates who want a specialized tool for Amazon keyword research.
10. Keyword Inspector
- Key Features: Keyword Inspector is a tool focused on Amazon SEO and keyword research, providing insights into organic search rankings, competitor keywords, and trending search terms.
- Benefits:
- Helps track keyword performance and rankings.
- Offers detailed analysis of organic search data.
- Reverse ASIN feature for competitor research.
- Best For: Advanced affiliates and sellers who want in-depth competitor and keyword data.
11. Kwfinder (with Amazon filters)
- Key Features: While Kwfinder is an SEO tool mainly designed for Google searches, it can be used for Amazon keyword research by filtering results based on Amazon-related queries.
- Benefits:
- User-friendly interface.
- Provides keyword difficulty and volume data.
- Offers a broad range of keyword suggestions.
- Best For: Affiliates who are familiar with Google SEO tools and want to apply them to Amazon research.
12. Google Keyword Planner (for Amazon Keywords)
- Key Features: Google Keyword Planner is designed for Google SEO, but you can use it to get a rough idea of keyword search volume and competition, then refine your findings by applying them to Amazon.
- Benefits:
- Free tool.
- Provides data on search volume and competition for keywords across platforms.
- Helps identify broader keywords that can be adapted for Amazon.
- Best For: Affiliates who also work with Google Ads or need general keyword data to guide their Amazon strategy.
How to Use These Tools for Amazon Affiliate Success:
- Identify Long-Tail Keywords: These are specific phrases that tend to have lower competition but can convert well since they align closely with what the customer is searching for.
- Analyze Competitors: Use reverse ASIN lookups to understand which keywords your competitors are ranking for and which products are successful in your niche.
- Track Trends: Look for seasonal spikes in search volume or emerging product trends, allowing you to target growing niches or time-sensitive products.
- Focus on Conversion Metrics: Aim for keywords that not only have good search volume but also a high conversion rate.
Using a combination of these tools can help you build an effective Amazon keyword strategy, boosting traffic to your content and increasing affiliate sales.
